for Grindex

Update: 24.10.2022

Last week: 41 week 2022 (10.10.2022 - 16.10.2022)

Last full month: Sep 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 533	-10.6%	48.5%	-1.5	695 361	-13.7%	78.4%	-2	-7.8%
MoM	8 277	8.4%	51.2%	1.5	3 878 197	9.2%	80.8%	1	5.1%
YTD	88 984	-8.9%	53.7%	-4.1	41 921 522	13.7%	81.9%	0.9	-2.0%
MAT	108 964	-13.1%	52.3%	-5.8	50 676 969	10.1%	81.0%	-0.1	-3.4%
KAPSIKAM
WoW	20 014	-0.5%	2.9%	0.1	7 881 344	1.2%	3.0%	0.2	-4.1%
MoM	87 101	32.6%	2.6%	0.4	33 779 798	30.2%	2.6%	0.4	12.1%
YTD	802 722	-1.0%	2.6%	0	331 524 802	-1.3%	2.7%	-0.2	-2.3%
MAT	1 057 271	-3.0%	2.7%	0	434 647 374	-3.4%	2.9%	-0.2	-4.2%
MILDRONATE
WoW	66 103	-9.8%	16.0%	-0.4	43 621 627	-8.7%	15.8%	-0.4	-7.6%
MoM	338 078	14.8%	16.0%	-1.2	223 539 239	15.1%	16.0%	-1.4	23.6%
YTD	3 705 426	0.5%	13.5%	-0.5	2 231 481 706	48.2%	14.0%	2.3	4.4%
MAT	4 814 886	4.4%	13.5%	0.2	2 658 913 753	40.0%	13.4%	2.1	2.5%
SULFARGIN
WoW	2 115	-5.9%	0.7%	0	1 203 102	-2.9%	1.1%	0	-7.0%
MoM	10 511	-4.3%	0.7%	-0.1	5 965 321	-1.6%	1.1%	-0.1	4.6%
YTD	120 960	-4.7%	0.8%	0	62 368 187	1.6%	1.2%	0	-8.1%
MAT	158 199	-2.9%	0.9%	0	80 725 826	3.4%	1.2%	0.1	-8.1%
VIPROSAL
WoW	17 413	-1.4%	2.4%	0.1	6 639 114	-2.8%	2.4%	0.1	-4.0%
MoM	82 804	27.2%	2.3%	0.3	31 521 991	25.4%	2.3%	0.2	12.5%
YTD	945 493	7.1%	2.9%	0.3	383 595 318	16.0%	3.0%	0.2	-2.2%
MAT	1 306 521	11.4%	3.1%	0.4	524 177 775	18.5%	3.3%	0.4	-3.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	88 984	-8.9%	53.7%	-4.1	41 921 522	13.7%	81.9%	0.9	-2.0%
KAPSIKAM	802 722	-1.0%	2.6%	0	331 524 802	-1.3%	2.7%	-0.2	-2.3%
MILDRONATE	3 705 426	0.5%	13.5%	-0.5	2 231 481 706	48.2%	14.0%	2.3	4.4%
SULFARGIN	120 960	-4.7%	0.8%	0	62 368 187	1.6%	1.2%	0	-8.1%
VIPROSAL	945 493	7.1%	2.9%	0.3	383 595 318	16.0%	3.0%	0.2	-2.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	108 964	-13.1%	52.3%	-5.8	50 676 969	10.1%	81.0%	-0.1	-3.4%
KAPSIKAM	1 057 271	-3.0%	2.7%	0	434 647 374	-3.4%	2.9%	-0.2	-4.2%
MILDRONATE	4 814 886	4.4%	13.5%	0.2	2 658 913 753	40.0%	13.4%	2.1	2.5%
SULFARGIN	158 199	-2.9%	0.9%	0	80 725 826	3.4%	1.2%	0.1	-8.1%
VIPROSAL	1 306 521	11.4%	3.1%	0.4	524 177 775	18.5%	3.3%	0.4	-3.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 533	-10.6%	48.5%	-1.5	695 361	-13.7%	78.4%	-2	-7.8%
KAPSIKAM	20 014	-0.5%	2.9%	0.1	7 881 344	1.2%	3.0%	0.2	-4.1%
MILDRONATE	66 103	-9.8%	16.0%	-0.4	43 621 627	-8.7%	15.8%	-0.4	-7.6%
SULFARGIN	2 115	-5.9%	0.7%	0	1 203 102	-2.9%	1.1%	0	-7.0%
VIPROSAL	17 413	-1.4%	2.4%	0.1	6 639 114	-2.8%	2.4%	0.1	-4.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	8 277	8.4%	51.2%	1.5	3 878 197	9.2%	80.8%	1	5.1%
KAPSIKAM	87 101	32.6%	2.6%	0.4	33 779 798	30.2%	2.6%	0.4	12.1%
MILDRONATE	338 078	14.8%	16.0%	-1.2	223 539 239	15.1%	16.0%	-1.4	23.6%
SULFARGIN	10 511	-4.3%	0.7%	-0.1	5 965 321	-1.6%	1.1%	-0.1	4.6%
VIPROSAL	82 804	27.2%	2.3%	0.3	31 521 991	25.4%	2.3%	0.2	12.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца